Monday, September 7, 2020

Vi - New Mobile Operator. Vodafone Idea Rebrand in INDIA | Jio vs Airtel vs Vi | Vi Plans

Vodafone Idea, one of the largest telecom operators in India, has rebranded as 'Vi' as it looks for a “Fresh Start” three years after the British telecom giant Vodafone Group's India business and billionaire Kumar Mangalam Birla's Idea Cellular merged in the country.


“As the integration of two businesses is now complete, it’s time for a fresh start. That’s why we believe that now is the perfect time to launch Vi, one company which provides the strength of Vodafone India and Idea,” Vodafone Group CEO Nick Read said at a virtual conference on Monday.

Vodafone Idea, once the largest telecom operator in the country with over 400 million subscribers, has lost more than 100 million subscribers in recent years to new comer Jio Platforms in recent years.

India’s richest man Mukesh Ambani’s telecom venture has become the largest telecom operator with nearly 400 million subscribers with its cut-rate mobile data tariffs. Jio Platforms has also attracted over $20 billion in investment from high-profile firms including Facebook and Google in recent months.

“India is the second largest telecom market and the largest data consumer, globally. With 1.2 billion Indians accessing voice and data services at the world’s lowest tariffs across 500,000 villages, the ubiquitous wireless network in India is unmatched for its reach and impact in people’s lives,” said Kumar Mangalam Birla, Chairman of Aditya Birla Group and Vodafone Idea, at the conference today.

“With our new brand — Vi, we stand committed to partner with government to accelerate India’s progression towards a digital economy, enabling millions of citizens to connect to the digital revolution and build a better tomorrow.”



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